About us

BINOCHE STORE

BINOCHE STORE was born in the heart of Los Angeles—where city energy meets coastal calm. Founded by designer Maya Binoche, the brand grew from a simple belief: that American women deserve clothing that moves with them, not against them.

Maya started with a single rack of sample dresses in her downtown studio, inspired by the women she saw every day—juggling careers, families, and dreams, yet always showing up with quiet confidence. She wanted pieces that felt like a second skin: soft, breathable, and effortlessly polished.

Today, every collection is designed and sampled right here in the U.S., using carefully sourced fabrics that prioritize comfort without sacrificing shape. From sunrise commutes to sunset dinners, BINOCHE STORE is your everyday companion—because true style isn’t loud. It’s felt.

We’re proud to be American-made in spirit, and even prouder to dress the women who make this country what it is.

Fabric & Textile Standards

We source fabrics that meet rigorous performance specifications. For our woven dresses and blouses, we follow ASTM D4232 performance requirements for woven fabrics used in women’s dress apparel. For knit dresses, we adhere to ASTM D4235, which covers knitted fabrics for women’s blouses and dresses. Every fabric batch undergoes visual inspection for defects in color, print, weight, and texture before production begins.

Digital Design & Virtual Prototyping

We design every collection using advanced 3D garment simulation software. Instead of producing multiple physical samples, we create lifelike virtual prototypes that accurately replicate fabric drape, color, and stitch detail. This digital-first process slashes material waste, shortens development lead times, and allows us to perfect every silhouette before a single yard of fabric is cut.

Some of your questions answered here

We have received many questions about women's clothing. You can get any answer.
Contact us
Why choose organic cotton fabrics and certified factories?

A seemingly elegant design can quickly begin to bloat with unexpected content or break under the weight of actual activity. Fake data can ensure a nice looking layout but it doesn’t reflect what a living, breathing application must endure. Real data does.

How is your product packaged?

Your BINOCHE dress is wrapped in acid-free tissue, placed in a recyclable kraft box or eco-poly mailer, and sealed with a branded thank-you card. We use recycled materials, soy-based ink, and zero plastic tape. Thoughtful, minimal, and earth-friendly — because your order deserves a beautiful arrival.

What size of women's clothing is the best gift for a gift giving event?

Not sure which size to gift? Go with a wrap or flowy dress — they fit beautifully across sizes. Better yet, grab a BINOCHE gift card and let her choose. Either way, all orders include free size exchanges, so your present is always a perfect fit.